7. Report against operating intentions: Engagement
While it has long held the strategic goal of promoting awareness and understanding of conservation amongst New Zealanders, and encouraging and supporting
New Zealanders’ involvement in conservation, the Department is in the early stages of prioritising and planning how to deliver the most cost-effective results for this intermediate outcome.
This work is supported by ongoing development of the organisation’s marketing, communications and relationships systems, and its capability in this area (outlined in section 12.5).
Because of the increasingly important role local communities play in natural heritage protection, working on their own projects and alongside the Department, this intermediate outcome links closely with the objectives and achievements under the natural heritage intermediate outcomes.
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